LEVEGH Welcomes Georges Lewi as Strategic Advisor

At LEVEGH, every detail matters. Not only in the mechanical masterpieces we create, but also in the story we tell and the meaning behind our work. To build legends, precision must meet narrative.

We are therefore proud to welcome Georges Lewi as Strategic Advisor for Brand Mythology and Narrative Positioning.

Brand legend Georges Lewi joins Levegh as Strategic Brand Advisor

A Master of Storytelling

Georges Lewi is one of France’s leading experts in storytelling and brand strategy. A renowned “mythologist,” he has dedicated his career to understanding how brands transcend rational arguments to reach something deeper: emotion, identity, and meaning.

He is the author of numerous books and a professor at CELSA Paris-Sorbonne, where he has guided generations of students and executives on the power of narrative. His work has consistently shown how the strongest brands are not built on products alone, but on stories that resonate with culture and collective imagination.

Why Mythology Matters to LEVEGH

At LEVEGH, we do not simply create models of iconic cars. We shape mechanical legends. Each of our one-of-one pieces is born from more than 1,000 hours of artisanal craft, but it is also born from a deeper story: one of sacrifice, obsession, and timeless beauty.

With Georges Lewi as advisor, we will ensure that the myth surrounding our work grows as carefully and as precisely as the models themselves. He will help us anchor LEVEGH in a narrative of authenticity, excellence, and cultural meaning.

The Next Chapter

As LEVEGH grows, our story must remain as sharp, as intentional, and as lasting as our creations. Georges will guide us in protecting and strengthening that myth, ensuring that every word aligns with every detail of our craft.

Welcome to the atelier, Georges. Let the myth begin.

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